Hi! I’m Jerry,

Jerry is an out ‘n’ proud wine nerd living his best lush prairie life in the heart of New York’s Finger Lakes. Co-owner of Rooted by Amberg, a wine bar celebrating local vintages, and B.W. Keyes Mercantile, a vintage store he runs with his mother in Geneva, Jerry blends old-school charm with modern sass. Raised on reruns of Little House on the Prairie, he’ll happily admit he was always Team Mrs. Oleson—chaotic, fabulous, and never underdressed. Whether he’s pouring Gewürztraminer or curating retro treasures, Jerry is proof that wine, wit, and whimsy never go out of style.